I’m just not sure what he’s going to announce,” Mr. Gidley, a top adviser to the former governor, said. “I know that sounds insincere, but I really don’t.”

Asked whether the announcement would settle the question of Mr. Huckabee’s running, one way or the other, Mr. Gidley said, “that’s an interesting question. He doesn’t throw around ‘I’ve got big announcement’ lingo in a haphazard fashion. But I really don’t know.

If this is it, then I'm not sure I understand why he is making all of his Fox News media appearances on Friday/tonight (Cavuto, O'Reilly, Fox Business) when he wouldn't announce until Saturday night (well I guess Saturday afternoon unless it is a live taping).

Is announcing on his show a good idea?

Maybe he'll be telling the viewers of O'Reilly and Cavuto that he has an announcement on Saturday.

In regards to it being a good idea...I don't see how it would be bad idea. Also Saturdays are usually very slow media days so if he announcess on that day then all the news outlets will just be running stories on him. Thats my hypothesis!

@mattklewis
Matt Lewis
SOURCE: "Huck will make a major announcement in the last 5 mins of his Fox show tomorrow night, Sat."

So, up until today I'd been convinced that Mike hadn't yet made up his mind about whether or not he's running. After that doozie of a speech Mitt gave this afternoon, though, I have to believe Mike just fell off the fence. Hard. Laughing hysterically all the way down.

He's in folks. He can't not be now.

It is unclear whether any federal rules would prohibit Mr. Huckabee from making a campaign-related announcement from the perch of his show. But if the decision is that he’s running, he could announce that Saturday is his last show on Fox.

Ed Rollins, a veteran Republican strategist who has served as Mr. Huckabee’s top political adviser, said in an interview Friday that he does not believe Mr. Huckabee will run again.

“I have no idea,” Mr. Rollins said. But he added that the fact that Mr. Huckabee’s top people don’t know what announcement he will make is “pretty indicative that he’s not going to run.”

Over the last several months, Mr. Rollins has been helping Mr. Huckabee to put in place the pieces of a campaign to be ready if he decided to run, Mr. Rollins said.

“There was a tremendous opportunity for him to be a viable, credible candidate,” Mr. Rollins said. “I think Mike has got unique talents but he just didn’t have the fire in the belly. I can’t want it more than the candidate does.”

Mr. Rollins said that “there is a campaign that can be put together in a week. All of the pieces are there.” But he said that in the last two weeks Mr. Huckabee’s family expressed doubts about a run.

“They did not want him to run. I think that had a big impact,” Mr. Rollins said.

In addition, Mr. Rollins said that he did not think Fox News would allow Mr. Huckabee to use the platform of a news show on their network to make an announcement that he is running for president.